The Game Plan
Yes. Aria/Yin/Yang materially changes how I would design the Leads machine, because Hormozi's bottleneck is often how much advertising you can produce and distribute, and you've already built machinery specifically for production.
But I would keep one distinction sacred:
Aria increases output. It does not excuse us from finding out what works.
Hormozi's end-state is essentially media at scale across platforms, cold outreach, paid acquisition, affiliates, referrals, etc.; his Core Four are warm outreach, free content, cold outreach, and paid ads, followed by More, Better, New.
So we're going to build Chimba's machine in that order rather than saying, "Aria can make 500 posts, let's make 500 posts."
Phase 1: Give Aria ammunition
Before we worry about daily posting quotas, Chimba needs a small collection of lead-getting assets.
Hormozi defines a lead magnet as a complete solution to a narrow problem that naturally reveals another problem the core offer solves. His three categories are Reveal Their Problem, Sample/Trial, and One Step of a Multi-Step Process. And he specifically lists software, information, services, and physical products as delivery mechanisms.
Chimba is unusually well suited for this because we're a software company selling software engineering.
I'd start with four assets:
-
Trading Automation Opportunity Calculator — Reveal the Problem. Trader enters how many instruments their strategy applies to, how many they actually monitor, hours available, trading windows, etc. We calculate the execution/coverage gap without making bullshit claims about missed profits.
-
Trading Strategy Automation Assessment — Reveal the Problem. "Can your strategy actually be automated?" It identifies hidden discretion, undefined conditions, missing edge-case rules, broker/API issues, risk ambiguity, and gives an automation-readiness result.
-
Trading Strategy Specification Template — One Step of the Process. We give them the actual framework for turning a human strategy into machine-readable rules. They can begin doing Step 1 of our $10K process themselves. If they do it successfully, they're closer to buying. If they discover their strategy is full of ambiguity, they've just discovered why Strategy-to-System exists.
-
The Chimba Reference Robot — Sample. Sanitized running implementation + dashboard + source code. This is the strongest technical "don't take my word for it" asset. The user gets to inspect what we're talking about rather than read another PDF from somebody selling bots.
Hormozi explicitly says the lead magnet should be valuable enough that you could charge for it and should make the prospect want more afterward. That's our standard.
Notice that I am not proposing 37 ebooks. Four weapons are enough to start.
Phase 2: Build the conversion spine
Everything Aria produces should ultimately have somewhere to send the right person.
I want one basic Chimba funnel:
Stranger → Content/Outreach → Lead Magnet → Engaged Lead → Qualification → Strategy-to-System → R&D
And several entry points can feed it.
Someone reading:
"7 reasons your trading strategy isn't actually automatable"
gets the Automation Assessment.
Someone reading:
"Your strategy applies to 14 pairs but you're personally watching 3"
gets the Opportunity Calculator.
Someone reading technical implementation content gets the Reference Robot.
Someone saying:
"I want to automate mine"
can skip all of that and go directly to qualification/application.
That's important. Don't make a $10K-ready buyer download three PDFs before we'll talk to him.
Phase 3: Free Content becomes an Aria factory
This is where your existing machinery becomes unfairly useful.
Hormozi summarizes public content as hook, retain, reward and describes the philosophy as giving until they ask.
We already have enough source material to keep Yin and Yang occupied for a very long time:
Offer knowledge: the canonical Product One and Product Two sheets.
Technical knowledge: actual Chimba architecture, Docker, Java, Spring, OANDA, APIs, logging, deployment, historical validation, R&D architecture.
Proof: dashboard, logs, reference implementation, simulations, screenshots, source code, research counters.
Market knowledge: commodity Fiverr competitors versus what a production operation actually requires.
Problem knowledge: missed execution, manual monitoring, ambiguous strategy rules, broker integration, black boxes, lack of observability.
Philosophy: ownership, "your strategy/not ours," no magic AI, production vs R&D separation.
Aria can turn those raw materials into:
Proof content → educational content → problem content → technical/build content → objection content → offer content.
Then adapt the same underlying idea appropriately for LinkedIn, Facebook, Instagram, Reddit, Medium, Dev.to, the Chimba site, and whatever additional channels we establish.
That's where I want the robots producing volume.
One insight should not equal one post.
One Chimba event like:
"Robot rejected this trade because RSI failed the acceptance condition."
could become a LinkedIn explanation, short social post, screenshot post, technical article, Reddit discussion, website article, FAQ entry, email, and eventually a video script.
That's what Aria buys us.
Phase 4: Cold Outreach becomes another production queue
This shouldn't be disconnected from Aria either.
Hormozi's shorthand for cold outreach is lists, personalization, big fast value, volume.
Our first question remains extremely simple:
Do you currently execute your trading strategy manually, or have you already automated it?
That's good because we're not immediately pitching $10,000 software to a stranger.
We're qualifying the problem.
From there Yin/Yang can support:
prospect research → personalization inputs → opener suggestions → follow-up content → objection responses → lead-magnet selection → nurture material.
The actual outreach can happen across the channels we've already discussed: LinkedIn, Facebook, direct email where appropriate, Reddit/community participation where permitted, Upwork/Fiverr opportunities, etc.
And importantly, content supports outreach.
Someone receives a message from Chimba, checks the profile and sees 50 pieces of actual trading-automation engineering content, live machinery, logs, dashboards and source code.
Cold outreach gets them to look.
Proof gives the outreach credibility.
Phase 5: Give Yin and Yang a feedback loop
This is the part I think matters most given what you've built.
I don't merely want:
Aria → generate shit → post shit → repeat.
I want:
Idea → Produce → Distribute → Measure → Learn → Produce more of winners.
Every piece needs metadata:
Pillar Hook Format Platform CTA Lead magnet Offer referenced Published date Views/impressions Engagement Clicks Leads Qualified leads Calls/applications Customers
Now More, Better, New becomes something the system can actually operationalize.
A particular hook keeps generating Automation Assessment completions?
More.
Technical screenshot posts outperform generic educational posts?
More.
A LinkedIn format gets twice the qualified traffic?
Better.
We've exhausted the obvious LinkedIn variations and they're working?
New platform.
That's much closer to Hormozi's framework than indiscriminate omnichannel blasting. He explicitly frames More, Better, New around asking what prevents doing what's currently working at ten times the volume and solving for that.
And that is where Aria becomes a genuine competitive advantage.
Most people eventually hit:
"Fuck, I have to write another 20 posts."
We can potentially hit:
"This family of content produces qualified traders. Tell Yin to generate 40 more variations, let Yang put the approved ones into production, distribute them, collect the numbers, and let's see which ones survive."
That's a different problem.
What I would actually build next
Not another offer.
Not 100 posts yet.
Not paid ads yet.
The Trading Strategy Automation Assessment.
Why first?
Because it's simultaneously:
a lead magnet, a qualification mechanism, market research, content fuel, and a bridge directly into the $10K offer.
Every answer teaches us about the actual market.
We start learning:
How many traders really have explicit rules?
Where does discretion hide?
What brokers do they use?
How many instruments?
What prevents automation?
Have they hired developers before?
What went wrong?
What's their strategy currently written in?
What do they expect automation to do?
And after the assessment:
"Based on your answers, here's what's already automation-ready, here's what still needs to be formalized, and here's what would have to happen to turn this into an operating system."
Then CTA:
Want Chimba to build it?
That's almost a miniature version of Strategy Extraction.
And because we have Aria, that result doesn't even need to be a shitty static score. Eventually the submission can go through a blueprint and return a genuinely useful personalized assessment.
That's the first lead asset I'd build.
Then the Opportunity Calculator.
Then the Reference Robot packaging.
Then we turn Yin and Yang loose on distribution.
At that point we aren't telling Aria, "make marketing."
We're telling it:
Here are the customers. Here are their problems. Here are our two offers. Here are our proof assets. Here are our lead magnets. Here are the CTAs. Here are the channels. Here are yesterday's results. Now go produce today's ammunition.
That's the Chimba Leads operating system.