Lead Magnets

I'd start with four assets:

• Trading Automation Opportunity Calculator — Reveal the Problem. Trader enters how many instruments their strategy applies to, how many they actually monitor, hours available, trading windows, etc. We calculate the execution/coverage gap without making bullshit claims about missed profits.

• Trading Strategy Automation Assessment — Reveal the Problem. "Can your strategy actually be automated?" It identifies hidden discretion, undefined conditions, missing edge-case rules, broker/API issues, risk ambiguity, and gives an automation-readiness result.

• Trading Strategy Specification Template — One Step of the Process. We give them the actual framework for turning a human strategy into machine-readable rules. They can begin doing Step 1 of our $10K process themselves. If they do it successfully, they're closer to buying. If they discover their strategy is full of ambiguity, they've just discovered why Strategy-to-System exists.

• The Chimba Reference Robot — Sample. Sanitized running implementation + dashboard + source code. This is the strongest technical "don't take my word for it" asset. The user gets to inspect what we're talking about rather than read another PDF from somebody selling bots.